Obama is completely addicted to what we technical rhetoricians call anaphora, which is what politicians always do. It’s where you repeat a word or a phrase at the beginning of the sentence, so you build up a whole rhythm. He says, “I’m going to be a President who’s going to do this, a President who’s going to do that…”(full story at dailycaller.com)
He also builds very musical sentences. He never says something in one term when he can say it in two. And that’s called syntheton, which goes: We’re talking about homes and jobs, people and places, fish and chips…
He also does — which I wish I knew why it was so effective, neurologically — but he does what’s called the group of three, which is called the trichodon. “Blood, sweat, and tears,” which is actually a misquote from [Winston] Churchill … The human brain wants things to go into groups of three for some reason. It’s hugely rhetorically effective to use groups of three, and Obama does it all the time.
… If you just look for grouping of three phrases that rise up in import and significance as you get to the end. So things fall into groups of three, balanced pairs, the syntheton thing. There are a lot of parallelisms, lot of antithesis, one thing and the other.
Baracko's Sick Lingo Diagnosed
Neuro-linguistic programming techniques can spellbind voters