3/19/08

Big Print decline puts dues hurt on News Union

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press..." This is the solid conviction that our Founding Fathers recognized. The First Amendment of the U.S. Constitution's Bill of Rights allows any American citizen their rightful freedom to inform their people, and be informed by their people. This law has been maintained throughout countless decades of professional American journalism, in its beginning, and possibly, to its spiraling end.

In a society where the demographic knows more about pop culture than they do about the government, and wherein its people are constantly being drowned in the pool of consumerism, it's no surprise that newspapers no longer interest the general public as much as they have in the past. Journalism is slowly falling to bits and pieces of bits and pieces and settling itself in the pit hole that can bring the existence of print media to a halt.

This problem surfaced around the 1940s, right when the percentage of newspaper readers began to decline. According to MediaManagementCenter.org, since 1967, there has been an almost 30 percent drop in the number of young to middle-aged readers. Research also showed that less than half of Americans read a newspaper a week, more read on Sundays, and the numbers continue to drop.

Newspapers are slowly going towards the end of their history. Why? The reasons are obvious. People are not buying or subscribing to newspapers because they can more easily get news through the internet. I don't blame them; receiving online news is a breeze. You can get any type of news around the world or locally through RSS feeds (formats used to frequently send types of content) in search engines such as Yahoo! and Google in a matter of seconds compared to the daily wait for newspapers. Also, there's the influence of reality television and online social networking. Living in the electronic age of iPhones and Blackberrys, people feel the need to be constantly entertained. In addition, this brings me to question the print media and its workforce. In a decade or so, do newspaper journalists think their medium will become obsolete?

A survey that was conducted online by the Philip Merrill College of Journalism at the University of Maryland, shows 62 percent of journalists said they believe their audience wants a professional brand of news from trained journalists. It found 43 percent said they do not feel confident that they will be working for a newspaper in five years, and about 30 percent were neutral on the question. According to The Newspaper Guild, just within the past seven years, newspapers account for half of all the media jobs lost, 82,800 out of 167,600 total. Print media journalists are concerned about their careers and wonder if their jobs will continue to exist.

Journalism is at its most alarming state, and in years to come, it's possible to worsen. Will there be a revolution? If not, then the continual rise of technology, computer-generated news source and the expansion of social networking will continue to stifle journalism's cry to regain its diminishing power.

(media.www.the-telescope.com)

1 comment:

john said...

Internet is increased the news papers circulations dramatically and it becomes the revenue generation tool for the publishers. I do the frequent research on publishing trends and observed that circulations over the new technology mediums are generating the revenues for the publishers. As the result all of the major publishers are already circulating over the online and some publishers are using the companies like http://www.pressmart.net help to distribute their publication over the new technology mediums.

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